The Health Foundation commissioned FrameWorks to examine how people think about their
health, and the health of others, and based on this, recommend how we can frame health
communications to tell a more powerful story. A story which increases understanding of the
role of the wider determinants of health and builds support for the policies needed to reduce
health inequalities and improve health across the country.
This report is for anyone working and communicating in the field of public health, whether
they are speaking to a public, political, or expert audience.